The Questions and Rationale Behind Hybrid Vehicles

The best way to start off writing this book, I thought, was to ask several people (proud new owners, prospective buyers and just the general public at large, across gender, age group and preferences, randomly selected) the same two questions: (i) What are the TOP FIVE reasons to buy/invest in a hybrid as well as (ii) the TOP THREE reasons they would not consider buying a hybrid. (TIP # 1:You can ask and answer these yourself to, it helps to provide some perspective)

Most frequent responses regarding reasons to buy:

Easy to drive, handling and ease of parking
Fuel efficiency
Doing my part/good for protecting the environment
Reduction in fuel emissions
Reduced engine maintenance costs
Value, Economical, Purchase price
Costs to operate
Cutting edge technology
Proclaimed longevity

Most frequent responses regarding reasons NOT to buy:

Added cost to purchase a hybrid vehicle
Do not like the selection of hybrid vehicles currently available
A follower, not a leader when it comes to new trends
Preferences for larger automobiles (for safety reasons)
Larger vehicles are not yet available in hybrid versions
Insufficient track record
Driver and passenger safety concerns
Lack of storage